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CATEGORIES CHOCOLATE POULAIN
POULAIN
Victor-Auguste Poulain began the mass production of chocolate in 1848 in Blois, France, before forming a limited company in 1893.
He believed that a commercial future in chocolate would be found by selling to the masses and was innovative in industrialising the production of chocolate and in widespread marketing campaigns targeting children and families.
The company was bought by Cadbury Schweppes in 1988.