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MILKA
Although the very first advertising campaign showed many other objects in mallow such as fir trees or balloons, only the purple cow was held.
She is well with the brand and represents feelings such as the tenderness and the sweetness.
" In the Alps, the air is purer, the more crystal clear water and the more green meadows.
That is why their cows give a milk of better quality. And a better milk gives a better chocolate, more softer ".
These words opened a new way for the purple cow of the Alps and since she appear in all the advertisements Milka.
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